Moore's image and popularity allowed him to start a number of business ventures, including a sports shop next to West Ham's ground at Upton Park, and he also appeared with his wife Tina, along with Peters and his wife Kathy, in a television advertisement for the pub industry, urging people to "Look in at the local".
He continued to play for West Ham and England, earning his 50th cap in a 5-1 win over Wales at the end of 1966 in a Home International match which also doubled up as a qualifier for the 1968 European Championships. England ultimately reached the semi-finals (the tournament was just a four-team event back then) where they played Yugoslavia in Florence and lost 1-0. England, as champions, did not have to qualify for the next World Cup, and Moore remained the first name on Ramsey's team sheet, winning his 78th cap prior to the squad's flight to South America for a short period of altitude-acclimatisation, before going on to the finals in Mexico.
The English Oi!/punk band The Business recorded a tribute song to Bobby Moore titled "Viva Bobby Moore".
